Mom chat bot
Unilever’s Signal Pepsodent toothpaste brand recently partnered up with creative agency R/GA to create a Signal chatbot on Facebook Messenger.
The chatbot tells a 21-part interactive video story called “The Adventures of Little Brush Big Brush,” which entertains children while teaching them proper brushing techniques and habits.
Chatbots powered by artificial intelligence, natural language processing, and machine learning are 2016’s gift to marketers looking to enhance customer experience in a personalized and relevant way.
Reaching and engaging customers has become increasingly fractured in recent years.
Four Simple Steps to Bot Yourself Create a Bluemix account Create a conversation instance Step 1: Define Intents Intents are the objectives of every bot.
At the end of the day, if you produce a digital service, chatbots could be a quality vehicles for you to deliver said service.Or, at the very least, chatbots could help you market to users with a glimpse into your fuller service(s).Chatbots can perform a seemingly infinite variety of tasks.Every night during the campaign, the Unilever Signal chatbot accompanies your children as they brush their teeth, telling them an animated story and giving them nightly challenges and the ability to earn rewards.In the opening sequence, the Signal chatbot asks basic questions to personalize your story, such as whether you’re the mom or the dad, how many children are participating, and what their names are.